For several decades, before the Facebook and Instagram eras, Chefs have been ideating thousands of dishes in the dark gallows of restaurant kitchens and cramped up offices. Auguste Escoffier wrote one of the most famous cookbooks of the world (with no pictures) and it has close to 3000 dishes that he envisioned and brought to […]

Let’s be frank, getting your hands on a premium quality extra virgin olive oil (EVOO) is not easy and when compared to the other widely available options, it’s expensive. Refined olive oils, virgin olive oils and many other types clutter the supermarket shelves hiding their deficiencies behind marketing catch phrases and reputable (!) brand labels.  […]

If you are one of the lucky people on Earth who had the chance to grow up in one of the countries in the Mediterranean basin, the odds are you or someone you know has an olive oil guy. Sometimes that person is one of your relatives or sometimes it’s a friend of a friend […]

“Once someone tries a real extra virgin — an adult or a child, anybody with taste buds — they’ll never go back to the fake kind. It’s distinctive, complex, the freshest thing you’ve ever eaten. It makes you realise how rotten the other stuff is, literally rotten. But there has to be a first time. […]

The origin of the olive tree on Earth is long lost in time and not just for thousands of years but millions. The plant is, to put simply, very, very ancient. Some resources point out to fossil discoveries of the plant’s ancestors found in Italy, Livorno dating back to 20 million years ago. The cultivation […]

Those who are interested in Greek mythology are probably familiar with the everlasting rivalry between the residents of Olympia and the consequences of these divine contests, shaping the course of humanity.  The gift of the olive tree to humankind was no exception. Upon settling the polis of Attica, King Cecrops, who was one of the […]